It is clear that many restaurant chains are now posting information regarding gluten and making sure their kitchens are “gluten free friendly”. What has many scratching their heads is why Domino’s would make the effort to produce a gluten free pizza and then not take the necessary steps to insure it stays gluten free before reaching you.
According to the company website, “Domino’s® pizza made with a Gluten Free Crust is prepared in a common kitchen with the risk of gluten exposure. The National Foundation for Celiac Awareness supports the availability of Domino’s® Gluten Free Crust but CANNOT recommend the pizza for customers with celiac disease. Customers with gluten sensitivities should exercise judgment in consuming this pizza.”
While commendable that they provide this information, the majority of the market selecting gluten free pizzas will be forced to get their pizzas elsewhere. Celiacs can not gamble with their health and risk cross contamination.
It’s like saying to people with nut allergies, we have a nut free product but it’s not safe because of all the nuts around. Okay? I’m not sure why you did that…Would you build a sailboat with no sails, a kite with no string, a music player with no speaker? All great things, but what’s the point?
Of concern to the celiac community is making sure those with the disease are cautioned about the cross-contamination issue and avoid Domino’s.
So will this new gluten free pizza crust help to generate profits? Time will tell…But, one thing’s for sure. They could have sold a lot more if the kitchen was gluten free friendly.